Program/Course Description

Management and marketing are two fields closely intertwined with the world of business. Managers are individuals hired to organize, make decisions and maintain day-to-day business routine. Managers are found in every business and at all levels of government.

Career Options

Marketing is a field which many business-oriented individuals may enter. Marketing gives creative individuals a chance to sell a product or service. The core objective for marketers is to sell their business and its products/services to the public. Marketers develop strategies to attract the public to their businesses. In many instances, marketers work with public relations managers and advertising representatives to develop an overall marketing and sales strategy.

Job Outlook

The marketing and management fields are expected to increase faster than the average for all occupations through 2008. Advertising, marketing and public relations managers held about 485,000 jobs in 1998 with that number expected to grow by 2008.

Instructors
 

Ken Erby, Division Chair

(843) 921-6967